Abi Armstrong
My mission is to help other writers and storytellers to achieve their dreams of finished projects, increased confidence, and finding their voice through the joy of writing.

Editorial Services
Wordcount Trimming
Is your manuscript a little long? Detailed trimming whilst preserving story and voice.
Line Editing
Detailed edits at the sentence and paragraph level, maintaining your voice and improving overall flow.
Developmental Editing
Review of your plot, character, world, and theme. Report of suggestions and changes is included.
Support for Authors
Extract Feedback
Great for if you’ve drafted something and are wanting basic feedback, or if you want to know if my editing style is compatible with your writing.
Ghost Writing
If you know the story you want to tell, but don’t have the capacity or time to write it, please reach out via the contact form.
Partnership Writing
Looking for mentoring and support whilst writing your draft? We can develop your manuscript together, examining structure, tone of voice, and flow.
Marketing
Personal Branding
Wanting support on building your personal brand? I offer personal branding workshops and can assist with maintaining and implementing tone of voice, as well as ideating socials plans.
Canva and Socials
Now you’ve got your brand sorted, how do you turn that into content? I can help you develop your style in Canva to make easily replicable socials content, as well as design templates or create posts.
eBooks and emails
Great for marketing campaigns, booklets, and anything else you want to send out to your audience. I can build or revamp existing content, both in text and design.
Reviews
“Abi was supremely helpful in both condensing my meandering prose into it’s core message and in highlighting greater story issues and how to approach rectifying them. Her analytical eye has revealed many issues I had been blind to and helped massively in fixing them.”
— Alfie McKeough
“We were given plenty of opportunity to develop and discuss methods throughout the session, and assist each other with suggestions or advice, all under the expert guidance of Abi, who was kind, encouraging and very well informed. It was a very enlightening experience, where I both had clarifications on elements I was already aware of, and also new information that would bolster and refine my digital identity. I would recommend this to anyone looking to develop their personal brand.”
— Nej S.
“Abi deploys a key attention to detail and has helped me develop my craft. A master of technical prose, her insight and markup have been integral to the development of my work. I have found Abi to be open, approachable and balanced in critique expertly navigating the line between being critical of the work, but in a way that always comes across as being supportive.”
— Steven